Wednesday, September 7, 2011

Superflat Monogram

So here's my favourite "ad" for all you guys to see :)

It is for the company Louis Vuitton, and the reason I say "ad" is because its more of a short film, clocking in at around 5 mins. I'm not going to give a synopsis since on paper it sounds really bizarre. :p Just give it a watch and I'm sure you'll enjoy it!

However, what makes this ad interesting is the craziness that is everywhere, and the fact that, besides the Louis Vuitton logo being practically plastered everywhere, no actual products are shown.

I think this is because Louis Vuitton has branded itself as more of a culture over the 150+ years of its existence, and they consider shopping at their stores more of an experience. So this ad its to sell the experience and not the products.

The style of the drawing in this ad is called "Superflat" which is an 2D art movement to show the shallowness of the consumer world, so the fact that Louis Vuitton has used this is kind of funny, since by using it they are poking fun at themselves.

Hope this was of some interest to you guys. :)



2 comments:

  1. this is cool :)
    i wonder if it's televised anywhere ??
    because i know i had never seen it before and it's such an abstract concept

    thanks for sharing Hannah :)

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  2. Oh god! I loved this ad when I first saw it in back in the day, haha. I loved it so much I based my entire Grade 12 Art ISU presentation on Takashi Murakami! He's such an awe inspiring artist, it'd be amazing if someday he'd have an exhibition at the AGO. :(

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