OCAD COMDES1 Section 14: Superflat Monogram

OCAD COMDES1 Section 14: Superflat Monogram: So here's my favourite "ad" for all you guys to see :) It is for the company Louis Vuitton, and the reason I say "ad" is because its more of a short film, clocking in at around 5 mins. I'm not going to give a synopsis since on paper it sounds really bizarre. :p Just give it a watch and I'm sure you'll enjoy it!

However, what makes this ad interesting is the craziness that is everywhere, and the fact that, besides the Louis Vuitton logo being practically plastered everywhere, no actual products are shown.

I think this is because Louis Vuitton has branded itself as more of a culture over the 150+ years of its existence, and they consider shopping at their stores more of an experience. So this ad its to sell the experience and not the products.

The style of the drawing in this ad is called "Superflat" which is an 2D art movement to show the shallowness of the consumer world, so the fact that Louis Vuitton has used this is kind of funny, since by using it they are poking fun at themselves.

Hope this was of some interest to you guys. :)

Posted by :Jayan



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I really liked this post, after watching this a couple of time I even looked up the artist. It's colourful and it's has repetitive logos shown everywhere, but it's this cute weird adventurous ad. I think it's the music and the adventurous nature in the ad that draws me to it. This was one of the many posts that stuck in my mind after seeing it.

Thanks for sharing this with everyone =D
-Stacey